The Ultimate Custom Embroidery Pricing Guide

So you are ready to purchase some embroidered logo apparel. You do a Google search and find a number of companies that can meet your needs.  You find the perfect polo shirt to get custom embroidered.  Now you want to know how much it’ll cost.  But as you try and figure out how much it will cost to have your logo embroidered onto your polo, you discover the pricing for custom logo embroidery can be a process in itself.

There are basically two different methods to price custom logo embroidery.

1. Stitch Count

What is Stitch Count Pricing? 

In this method, the price is determined by the number of stitches it takes to create an image in embroidery.  The theory is the more stitches it takes, the longer it is on the embroidery machine and therefore it should cost more.

If your custom embroidery company is using stitch count pricing, you might see something like, “$1 per thousand stitches”. In this formula, a logo with 10,000 stitches would cost $10 to embroider on a shirt. 


Logo With a High Stitch Count

What Are the Advantages of Stitch Count Pricing? 

Part of the buying decision for customers is figuring out the price of an item. Stich count pricing has some advantages. 

  • An accurate way to cover costs of production for the embroidery shop
  • Can cost less for larger logos
  • Can cost less for larger orders
  • Fairly standard in the industry

What Are the Disadvantages of Stitch Count Pricing? 

Stitch count pricing tends to be more internally focused on making sure the embroidery company makes  a profit, rather than the customer experience. There are bound to be a few disadvantages when a model is designed for the company over the customer. 

  • Very complicated
  • Time-consuming (can take 1-3 days to get a price estimate)
  • Customer does not know how many stitches they will need
  • Hard to estimate the price
  • Lack of transparency
  • Driven by a cost account philosophy of pricing, not consumers

For example, this is the embroidery pricing found on a competitor’s website.

“Custom embroidered apparel or cap prices include up to 6 colors per logo, up to 10,000 stitches for the 1st logo, and up to 5,000 stitches for additional embroidery locations.  $0.35 for every 1,000 stitches exceeding 10,000 stitches, per piece (regardless of quantity purchased)”

What happens if my design has 7 colors in it?  How much will this actually cost me?  Will we be doing the exact same math?  We are in the business and we’re not sure we understand how that pricing would work.  

2. Flat Pricing Method

The other pricing method is one that we at Thread Logic have employed since the start of our company. It’s a flat pricing method.

What is Embroidery Flat Pricing? 

Under this method, the cost for the custom embroidery of a logo is a flat fee and it not determine by stitch count.  This makes it much easier for the customer to understand when making a decision about logo embroidered apparel.  Thread Logic takes it one step further; we include the cost of logo embroidery right in with the cost of the item that is to be embroidered. 

What Are the Advantages of Flat Pricing? 

We use flat pricing for a reason. Flat pricing for custom logo apparel takes away all the disadvantages of pricing by stitch count.  

  • It’s simple
  • No need for a quote
  • No need to calculate stitch counts
  • Included in the initial cost of the item being embroidered
  • It’s a customer-focused pricing model
  • It’s transparent
  • Logo embroidery costs the same for both small and large orders
  • The price you see is the price you pay

What Are the Disadvantages of Flat Pricing? 

We’d like to think there aren’t too many, but in the interest of a fair comparison, here’s what we think. 

  • Riskier for the embroidery shop
  • Logo embroidery costs the same for both small and large orders (this COULD be a disadvantage too)

The best part is that these disadvantages are offset by the referrals we get for putting our customers first. Flat pricing is one of our best marketing moves. At Thread Logic, we off-set the costs of small vs. large orders not by offering you a confusing cheaper rate for larger logos, or on bigger orders based on stitch count. Instead, we support all sizes of businesses and orders, with a no minimum order size, and quantity discounts, starting at orders of just $500. 

The flat pricing model is something we have used at Thread Logic from the time we started the company.  We get positive feedback from our customers, big and small.  It’s one of the best marketing decisions we have ever made. So next time you’re looking to embroider that polo shirt, we hope you choose Thread Logic. 

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