About Us


Thread Logic owner, Jeff Taxdahl, worked in marketing positions of both large corporations and small start-up companies before starting Thread Logic from scratch in 2001. He had been laid off from his job in corporate America and decided it was time to take control of his career.


Jeff was often the person making the logo apparel purchasing decisions for those companies. He used that experience to bring a simplified and more user-friendly approach to the embroidered apparel buying process. For example, gone is pricing based on stitch-counts (which only the industry understands). The price on our website includes the embroidery of your logo. Very simple!

In the past few years, Jeff and Thread Logic have been recognized with numerous awards that demonstrate their position of leadership in the logo embroidered apparel industry and a commitment to their customers.

In addition to the awards, Jeff has written numerous articles for an industry trade magazines and given presentations for industry professionals. In March of 2010, he was selected to be the keynote speaker at the National Network of Embroidery Professionals annual conference and trade show.

He has also presented to marketing professionals at two Marketing Sherpa conferences.

Yet he stills values everyday customer contact as a way to stay in touch with customer needs. So don't be surprised if you call Thread Logic and he answers the phone.

Thread Logic is located in Jordan, MN, an outer-ring suburb southwest of downtown Minneapolis.

You can contact him at jeff@threadlogic.com or 800-347-1612.


BBB Integrity Award Winner


The Better Business Bureau's Integrity Award recognizes and applauds the companies that shine brightest and set the standards by which other companies are measured.


Chosen by an independent panel of judges, Thread Logic received the award for exemplifying ethical behavior and displaying integrity in all aspects of the company's operations: toward customers, vendors, employees, and within the community.

 Business Builder of the Year 


Awarded by Upsize Magazine, Thread Logic was chosen to receive the award based on their innovative business model, unique internet marketing ideas, innovative pricing strategies and high level of customer service.





20 Creative Thinkers

An industry trade magazine, Stitches , recognized Thread Logic owner Jeff Taxdahl as one of the industry's 20 Creative Thinkers who are shaking up the decorated apparel market right now with their innovative ideas.





 Minnesotans on the Move Award

Thread Logic owner Jeff Taxdahl was selected by Finance and Commerce Magazine as one of “40 Minnesotans on the Move” for 2010. The annual award goes to business owners and professionals from across the state of Minnesota poised to make business news in the coming years.


Embroidered Logo Apparel is All We Do

One way we fulfill our mission is with a focus that few other companies offer today. Embroidered logo apparel is all we do. We don't sell magnets, pens or coffee mugs. That would be nothing but a distraction for us.

We focus on logo embroidered apparel because it is what we know and what we are really good at doing.

No embroidered item leaves our shop until it passes our stringent inspection process. Few embroidery companies have standards as high as ours.

We own and operate state-of-the-art embroidery machines and the best software to run it all. In doing so, we have total control of the quality of our products and the turnaround time of customer orders.

In addition, our production runs much smoother, faster and more efficiently, keeping our costs as low as possible.

Many of our competitors depend on other companies to do the embroidery work for them. They are just brokers who sell something they probably don't know much about or completely understand.

When you work with Thread Logic, you are working with logo embroidered apparel experts who work to understand your needs, the available products and how to make your logo look the best it can in embroidery. It really does make a difference.