Thread Logic is a custom logo embroidery company based just outside of Minneapolis, Minnesota that offers high-quality embroidered apparel and accessories from top manufacturer brands. Orders ship nationwide and include personalized support from our customer service and design team members, every step of the way.

2002 – Thread Logic was founded, born from a vision to deliver expertly crafted, high-quality embroidered apparel that people are truly proud to wear. Our journey began humbly in the basement of founders Jeff and Wenda Taxdahl’s Minnesota home with just one embroidery machine, a computer, and an unwavering dream. Jeff, with a background in marketing, was recently laid off from his "corporate job" and ready to venture into the world of entrepreneurship, while Wenda brought her expertise as a graphic artist.

2005 – Thread Logic launched its first eCommerce website, making it easier for customers across the country to access personalized, logo-embroidered apparel from top brands. As the business grew, Jeff and Wenda took a leap of faith, leaving behind traditional careers to devote themselves fully to their passion. Their commitment to quality and service led Thread Logic to expand rapidly, moving three times to accommodate growth. Today, we operate in a state-of-the-art facility with over 70 embroidery heads and a dedicated team of more than 32 employees.

2006 – Thread Logic moved from the Taxdahls’ basement into a 1,400 square foot building we crafted next to our house to make more room for our growing business.

2009 – We moved to our first commercial building, doubling our available space. Since production was on the ground level and office space was on the second floor, we spent a lot of time climbing the stairs here.

2010 – The Thread Logic logo was updated from our original design (below) to the branding we now know and love.

2014 – We moved again, this time to our current facility, giving us 10,000 square feet plus room for expansion.

2022 – Thread Logic celebrated 20 years of doing business, embroidering logos with pride.

2023 – This was the first year we shipped over 200,000 embroidered pieces, a major milestone for our homegrown business.

2024 – We purchased our current building and made plans to continue tailoring the space to fit our needs so we could continue fine-tuning our operations.

Fun Fact: When he's not at Thread Logic, Jeff pursues his passion for vintage collectibles with his side project, Mug Hunter.

"Expertly Crafted, Proudly Worn" is not only our tagline, but our North Star. At Thread Logic, our business is built upon a foundation of core values that set us apart:

Integrity – We do this with pride. Every piece that leaves our facility meets our own high standards of quality. You can be confident that you'll receive a product you're proud to wear – you'll feel pride in the logo, the embroidery, and the apparel brand.

Expertise – This is all we do. With 20+ years of specialized embroidery experience and state-of-the-art technology, we've perfected our craft to deliver consistently exceptional results. We continue to raise the bar for embroidered apparel, exceeding expectations with every order.

Authenticity – This is who we are. As a homegrown American small business, we're transparent about our processes, proud of our team, and genuine in every interaction.

Service – We do this because we care. From design consultation to post-purchase support, we're here for you. You'll receive personalized attention from real people who are experienced and invested in your satisfaction. Whether you're ordering one item or one thousand, you'll receive the same high-quality service and respect, every time.

1.  Shop our wide selection of apparel and accessories from brands you love, then build your cart – mix-and-match styles, colors, and sizes to your heart's content. Enjoy transparent pricing (embroidery is included) and no order minimums.

2.  Once your order is placed, we'll confirm it immediately and a customer service team member will personally follow up to confirm the details.

3.  You'll receive a digital proof of your logo, embroidered by our design experts onto a real fabric sample, to ensure your satisfaction with the colors and level of detail.

4.  Once you approve your proof, your satisfaction with the final product is guaranteed – before we even begin production. Each piece is loaded by hand onto the embroidery machines, monitored by our team, then hand-trimmed and packaged with care.

5.  Our shipping is fast and reliable. You'll receive a tracing number as soon as your order leaves our facility. But we don't stop caring when your order goes out the door, you can contact us any time for questions or support.

For more information about our ordering, production, and shipping processes, visit our Frequently Asked Questions page.

At Thread Logic, we care for your logo like it was our own. We combine expert craftsmanship, premium products, and personalized service to ensure that every piece we create is something you, your team, and your clients will wear with pride. We make it easy, transparent, and rewarding to put your brand front and center.

What sets us apart from other embroidery companies:

No Minimums: We don't just accept bulk orders. Whether you need a single shirt or a thousand, we treat every order with the same level of care.

Pricing Transparency: All prices include logo embroidery. We keep pricing simple, so you know what to expect – the cost won't change based on logo size or stitch count.

Design Support: All orders receive a proof for your approval before production. Our design experts embroider physical proofs on fabric and proactively offer design recommendations to be sure your logo looks its best. They're also available at any time to help answer your design-related questions.

Turnaround Time Transparency: Current ship-out dates are always available so you know when to expect your order. Our efficient processes help us ensure fast turnaround for all orders, but we also offer 4-day express options if you need something in a pinch.

Expertly Crafted. Proudly Worn. That’s the Thread Logic promise, every time.

Check out samples of work and read reviews from real Thread Logic customers to see why we're so proud of what we do.