Is Applique Best For Your Logo?

• applique in logo embroidery involves using a piece of material to create a large area of color
• the applique provides consistent and complete color coverage
• it reduces the possibility of the design puckering after a shirt is laundered
• there is no additional cost
• this technique cannot be used baseball style caps

Using an applique technique in logo embroidery involves using a piece of material to create a large area of color in a logo-often times a background.

In this process, we custom cut a piece of twill material to the exact shape required by the design of the logo. That material is then tacked down to the shirt, jacket or bag with an embroidery stitch. Then the remainder of the logo is stitched on top of the applique material to finish off the custom logo.

The use of applique is creating custom logos on apparel has been around for decades. It’s method, technique and materials have been tested over time and provide certain advantages to other embroidery techniques.

One advantage is the use of the applique provides consistent and complete coverage of color for the area in which it is used.

Another advantage is that the use of an applique reduces the number of stitches it takes to create a large area of color. In doing so, it reduces or eliminates the possibility of the shirt material puckering from the embroidery after a shirt is laundered.

There is not additional cost to the customer when we use applique to create a logo.

We generally do not use the applique technique on baseball style caps because it is very difficult to compensate for the curvature of a hat in cutting of the applique material.

We have provided a number of sample of how we used this applique technique in creating logos for other customers to give you a better idea of what is looks like.