Now more than ever, companies are less strict about what their employees should wear to work, especially those employees who work from home. As work-attire has become less professional, the market for custom corporate apparel is growing. This custom work attire is a way for employees to dress casually while still representing their company. If you do not already have custom corporate apparel for your employees, continue reading to gain insight about why we think this attire is necessary and important, what styles are the best, and some of our favorite pieces that you can customize at Thread Logic!
Why is Custom Corporate Apparel Needed?
First and foremost, custom work uniforms are a great way to promote a company’s brand. What is a brand? Many people confused a brand and a company as synonyms, but this is not the case. The Dictionary of Brand defines a “brand” as “a person’s perception of a product, service, experience, or organization.” Giving your company’s brand as much exposure as possible is extremely beneficial. Do it through custom clothes!
Brand consistency and brand promotion through custom branded apparel can give a brand leeway to stand out amongst its competitors. According to the Entrepreneur, brand consistency is important for trust, authenticity, and provides internal direction for employees.
Secondly, this custom branded apparel can formulate a stronger united identity amongst your employees. Wearing matching corporate clothing that is still comfortable and chic can boost productivity, increase company pride, and make employees feel more professional. When offered a wide selection of custom work apparel, employees can still find ways to express themselves and feel unique.
If your custom corporate apparel is well done, employees will want to wear the pieces outside of the office. This is a natural opportunity for free advertising and natural word of mouth discussion related to your company.
What Types of Corporate Apparel Is Good For The Office?
There are many good reasons that custom work uniforms are needed both in and out of the office, but what kind of clothing is the best for the purpose? We have the answer for you!
Keeping in mind with what we discussed earlier, corporate apparel is a prime opportunity to promote a brand. The colors and styles chosen should be consistent of the brand and allow the brand’s personality to shine through. Your clothes should stand out from those of your competitors, but again, they should not stray away from the persona of your brand.
Another key factor is wearability. All corporate branded apparel should be comfortable for the employees, and the clothes should be appropriate for the industry in which your company lies. For instance, labor employees will require clothing that is more heavy duty to withstand weather or possible breaks and tears, while a basic polo will suffice for indoor corporate employees.
Our Favorite Custom Corporate Apparel
Hopefully, you are now convinced as to why your company should invest in some custom apparel. But, what truly is the best custom work attire? At Thread Logic, we have the answer for you! Below we have listed seven of our favorite products for this use.
Port Authority Dry Zone Grid Polo
Available in 11 different colors, our Port Authority Dry Grid Polo is a great shirt for almost any company. This top is a no-brainer when it comes to custom work attire!
Port Authority Ladies Dry Zone Grid Polo
This polo is exactly what it sounds like: it’s the same shirt as the previous polo, but a women’s fit! The Port Authority Ladies Dry Zone Grid Polo is available in 10 colors, coming in at the same price as the men’s fit.
Gildan Heavy Blend Hooded Sweatshirt
For the colder days when we dress to be warm and cozy, throw on this sweatshirt for a casual Friday! Offering clothing pieces such as this sweatshirt are crucial, as these are much more likely to be worn both inside and outside of the office.
Port Authority Ladies Value Fleece Vest
Available in six colors, Thread Logic’s Port Authority Ladies Fleece Vest is a fabulous option for layering. Offering employees custom work uniforms such as a vest gives individuals more chances to bring their own personal touch to what they choose to wear underneath.
Gildan Blend Crewneck Sweatshirt
Similarly to the Gildan Heavy Blend Hooded Sweatshirt, this top is perfect for casual days at work and to wear outside of the office.
Carhartt Quilted-Flannel-Lined Duck Active Jacket
Carhartt Crowley Soft Shell Jacket
This Carhartt jacket offers many of the benefits that the previous jacket offers but is a bit more moveable and lightweight. It can withstand wind, cold, and light precipitation.
Let Thread Logic Handle Your Next Custom Work Uniform
Custom work attire has many benefits (and this goes beyond just looking good). So what are you waiting for? Get started designing and ordering your own custom corporate apparel through Thread Logic!